Rosicrucian Egyptian Museum Rebrand
Project Type
Branding, Advertising
Software Used
Adobe Illustrator, Adobe Photoshop
The Rosicrucian Egyptian Museum in San Jose, California features one of the largest collections of authentic ancient Egyptian artifacts in Western North America. Located in Rosicrucian Park, the museum also includes a planetarium, research library, and gardens, serving as both a cultural and educational hub that attracts over 100,000 visitors annually.
The rebranding of the museum seeks to reintroduce ancient Egyptian history through a contemporary lens. By blending ancient motifs with modern design principles, this rebrand invites visitors to rediscover the eternal legacy of Egyptian art, ritual, and belief.
Brand Identity
Inspired by Egyptian architectural forms and the museum’s physical space, the refined logo creates a contemporary presence that positions the museum as a modern cultural destination, helping it stand out to a broader audience.
Environmental Graphics
The environmental design extends the museum's new identity by modernizing how visitors navigate and interact with the museum space, the design broadens the museum’s appeal and helps connect its ancient subject matter to a wider, more diverse audience.
Print Advertisement
The print advertising expands the rebrand beyond the museum walls, introducing the Afterlife Gallery to a broader public audience. Through bold, visually compelling poster designs and cohesive messaging, it increases visibility and positions the museum as a contemporary cultural destination. This approach helps generate curiosity, strengthen brand recognition, and attract new visitors.
Thank You!
This was created for a class project, with no affiliation to Rosicrucian Egyptian Museum.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Rosicrucian Egyptian Museum. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Rosicrucian Egyptian Museum does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.