Mielle Rebrand
Project Type
Branding, Packaging, Advertising
Software Used
Adobe Illustrator, Adobe Photoshop
Mielle Organics is a Black-founded beauty brand established in 2014 by Monique Rodriguez. The brand aims to promote healthy hair from root to tip while empowering women through education, community, and confidence by encouraging them to embrace their natural beauty and prioritize overall hair wellness.
The rebrand for Mielle further solidifies the brand’s presence in the competitive beauty market while honoring the loyal community that helped it grow. The goal is to evolve the visual and verbal identity in a way that feels fresh and elevated, yet still authentic to its roots, ensuring current customers feel seen and valued.
Brand Identity
The logo embodies a powerful symbol of beauty, confidence, and natural elegance. The side profile of the woman, poised and lifted, radiates a sense of self-assured strength.
Merch
Items such as a microfiber towel and silk pillow case are both functional and strategically aligned with the brand’s focus on healthy hair from root to tip. These additions naturally extend Mielle’s commitment to hair wellness beyond products and into everyday habits, reinforcing the brand as a holistic haircare solution rather than just a product line.
Packaging
New packaging designs was a key part of evolving Mielle because it visually signals growth, confidence, and innovation while maintaining the trust of loyal customers. The updated packaging creates a stronger shelf presence, improves clarity in product messaging, and establishes a more cohesive, recognizable identity across Mielle's collections.
Print Marketing
Print marketing plays an important role in strengthening the rebrand of Mielle Organics by creating tangible, visually impactful touchpoints that extend beyond digital spaces. The thoughtfully designed posters and billboard allow Mielle to showcase its values, ingredients, and textured-hair expertise in a more immersive format.
Digital Marketing
Much of Mielle's marketing is done through social media, applications in instagram posts and email marketing further showcase refreshed identity in a dynamic and interactive way. Digital platforms allow Mielle to educate audiences about healthy hair practices, showcase real customer results, and build community in real time, helping retain loyal customers while expanding reach to new, younger, and digitally native consumers
Environment
Through in-store displays, pop-up installations, retail signage, Mielle can create immersive, memorable interactions that reinforce its commitment to healthy, textured hair care. These physical touchpoints strengthen brand recognition, elevate perceived value, and help differentiate Mielle from competitors in physical spaces.
Thank You!
This was created for a class project, with no affiliation to Mielle Organics.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Mielle Organics. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Mielle Organics does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.