BO BBQ Rebrand
Project Type
Branding, Packaging, Print, Media
Software Used
Adobe Illustrator, Adobe Photoshop, Figma
BO BBQ is a Korean BBQ restaurant in Corpus Christi, TX, offering an interactive dining experience where guests grill high-quality meats, seafood, vegetables, and traditional side dishes at their own tabletop grill. This project reimagines the restaurant’s brand identity and customer experience through cohesive design, including updated menus, environmental graphics, wayfinding, and digital ordering.
The goal is to make Korean BBQ more approachable for first-time diners while strengthening brand recognition and creating a smoother, more engaging experience for returning guests.
Brand Identity
The BO BBQ brand identity reflects the bold energy and interactive spirit of Korean barbecue. The logo features a central grill surrounded by stylized flames, representing the restaurant’s signature tabletop grilling experience, while strong letterforms and a warm red palette evoke heat, flavor, and hospitality.
Supporting colors draw inspiration from rich marinades, rising grill smoke, and the cool metallic tones of cooking tools, balanced by a soft off-white that keeps the palette clean and inviting. Paired with the expressive Apotek typeface and the highly readable Noto Sans, the visual system combines personality with clarity. Combined these elements create a vibrant, cohesive brand that feels modern, welcoming, and easy to navigate for diners.
Experience Design: Printed Menu
This redesigned menu works far better than the original because it brings clarity, hierarchy, and visual appeal to the forefront. The use of bold section headers, spacious layouts, and strategic color blocking makes it easy for customers to quickly navigate lunch, dinner, add-ons, sides, and drinks without feeling overwhelmed.
By reducing clutter, improving readability, and adding visual cues like icons and imagery, the redesigned menu not only enhances the dining experience but also makes the restaurant feel more polished, intentional, and memorable.
Information Visualization: Table Kiosk
The BO BBQ kiosk streamlines the dining experience by giving guests an easy, self-guided way to browse the menu, place additional orders, pay their bill, and learn how Korean BBQ works. Designed with clear navigation and accessibility features like screen reading and adjustable text sizes, it helps first-time diners feel confident while making service more efficient for returning guests.
Social Media Marketing
These three posts capture the heart of BO BBQ’s updated brand: bold flavors, welcoming experiences, and the signature sizzle that defines Korean BBQ. By highlighting what makes the restaurant unique, from the smooth pour of soju to the rich flavor of bulgogi and the energy of tabletop grilling, the visuals create a clear and memorable identity for the restaurant.
Packaging: Chopsticks
Thoughtfully designed chopstick packaging enhances the dining experience at BO BBQ by offering clear, friendly illustrations that show guests how to hold and use chopsticks with confidence. This small but meaningful detail helps ease intimidation for first-time diners and makes the meal more approachable, especially for those unfamiliar with Korean dining customs.
Ephemera: Employee T-Shirt
Employee T-shirts play an important role in extending BO BBQ’s new brand identity by carrying its colors, typography, and visual style into the customer-facing experience. A cohesive shirt design makes staff instantly recognizable, helping diners quickly identify servers, ask questions, and feel more supported throughout the meal. This visibility is especially valuable in a Korean BBQ setting, where guests may need guidance or reassurance.
Thank You!
This was created for a class project, with no affiliation to BO BBQ.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of GBO BBQ. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. BO BBQ does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.