Solaré
Project Type
Branding, Packaging
Software Used
Adobe Illustrator, Adobe Photoshop,
Adobe Dimension
Solaré is a brand identity and packaging design project for a coastal-inspired sunglasses brand centered around the beauty of natural light. The concept focuses on the idea of golden hour; designing eyewear that enhances warmth, glow, and effortless confidence in sunlit moments.
The project includes the development of the brand name, visual identity, messaging, and product packaging.
Brand Identity
The Solaré brand identity is inspired by the warmth and radiance of golden hour along the coast. The visual system combines a bold, sculptural wordmark with a simplified sun icon that reflects the brand’s connection to natural light and coastal landscapes.
A warm, sun-drenched color palette captures the shifting tones of sky, sand, and sea at sunset. Paired with clean, modern typography, the identity balances softness and strength, creating a look that feels elevated, luminous, and effortlessly coastal.
Packaging Design
The Solaré packaging design extends the brand’s golden-hour concept through warm sunset gradients and tropical-inspired graphics. The exterior features soft gradient color transitions that reflect the shifting tones of the sky at sunset, reinforcing the brand’s connection to light, warmth, and coastal environments. Layered within the gradients are subtle tropical elements such as palm silhouettes and organic leaf shapes rendered with soft color blends to create movement and visual depth.
